Marketing has never been static. It is continuously evolving in phase with the technological developments. Businesses and brands are constantly on the look out to find out what is next to take their marketing strategies to the next level. Since most customers are online today, most part of your marketing strategies must focus on investing effectively in the digital mediums. The scope of digital marketing is massive and much more than social media marketing. There are plenty of opportunities in front of businesses and they must seize all those channels that are relevant to them like PPC ads, SEO, email marketing and others. Here are a few latest trends in digital marketing you must know in order to shape your marketing campaigns.
Smartphones are dominating the scene
Desktops are no more relevant to today’s marketing efforts. Mobile devices are just eating up the market share and they play a predominant role in customer engagement and conversion rates. On the other hand, the desktop usage has phenomenally dropped. Hence businesses must tune their marketing strategies targeting mobile phones. This is irrespective of the type of industry, business or the size of the enterprise. Zenith, the global media advertising measurement company says global media advertising is bound to witness a sharp growth touching $110 billion shortly. Google’s mobile first algorithm is now mandating the focus on ensuring a premium class experience to the mobile users.
Location based advertising
Small businesses must not increasingly focus on location based advertising. Increase your focus on events conducted within five mile radius. Also called as geo-targeting marketing, this kind of marketing campaign will cost you less while resulting in more conversion rates besides making your advertising budget more effective.
Videos dominate the advertising media
The age old adage says a picture is worth a thousand words. This will now have to be read as a video of a minute’s length is worth a million words. We can say video marketing is the brand new poster child for the digital advertising world. Marketing experts show us that video content is garnering more traffic, engaging the viewers more and also bringing more leads and enhancing conversions. Shortly, video marketing will make up about 82 percent of the whole of online traffic as per the visual networking index released recently. The numbers found in the report tell us that this segment will make up over 1 million video minutes per second.
The one-size-fits-all content approach will never work
Every business confronts audience that is made of new, veteran as well as prospective customers of varied ages and belonging to various cultures and geographic zones. Hence we can never expect them all the respond to a given content in the same way. It is necessary to take into account their individual needs and expectations. Studies show us that over 80 percent of customers will start trusting your brand only if you evolve more personalized content. Also, responses from customers reveal us that over 61 percent of them got influenced only by custom content.
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